There are hundreds of thousands of companies around the world who would beg to have the success and reputation that Levi’s Strauss has with their jeans and clothing production. Follow this story to find out how Levi’s Strauss produce one of the world’s best jeans products.
The Manufacture of Levi’s jeans
Levi’s has 95% of its products made from cotton so you can imagine that their expertise in sourcing the best cotton grown around the world is better than most in the clothing industry.
One exciting venture that has come out of the making of cotton clothing is the setting up of the Better Cotton Initiative. Levi, along with other top clothing brands and cotton producers, have grouped together to form the Better Cotton Initiative. Knowing that they use so much cotton these companies are endeavoring to restrict the use of pesticides and other toxic products in the growing of cotton.
Eco-friendly Fabric Production
From the growth cycle of the cotton, the fabric production is done at fabric mills around the world, with a strong emphasis on the NRDC’s Responsible sourcing Initiative. One the larger mills they use, which is situated in Mexico, actually operates one of the world’s largest privately owned waste water treatment plants. This type of operation is what Levi’s strongly believe in and endeavor to support in their search for quality and eco-friendly products.
Once the fabric is made it then moves on to contracted manufacturers who cut, sew and finish the jeans and other products to the design requirements given by Levi Stauss & Co. At this stage of the production there is considerable involvement by Levi management to ensure that not only are the products being made to order, but that workers making their products are being treated in a fair and reasonable way by the manufacturing companies they contract. A regular assessment of these companies is undertaken by Levi assessors to ensure the standard that is required.
World Wide Transportation
There is no doubt that as Levi’s products are sold internationally, transportation and distribution plays a major role in getting the various products around the globe for sale through many thousands of stores and other outlets. The transportation process of these goods has been continually changed and adjusted to reduce the carbon footprint which has meant that transportation routes have altered and a combination of transportation styles have taken place in order to come up with more efficient and economical routes. This has all been to the benefit of the environment, with a reduction in carbon emissions. In 2009, for example more than 700 metric tons of carbon emissions were saved while still meeting delivery deadlines.
Levi Strauss will, I am sure, continue to make their well designed jeans for men, women and children for many years to come as it is a family business now run by Levi Strauss’ grandchildren.